Custom Labels, Hang Tags & Packaging: A Brand Guide

The difference between a plain blank and a real brand is often the parts people overlook: the labels, tags and packaging. Some of it is pure branding — and some of it is legally required. Here's what you need on your garments and in the box.

Neck labels

• Woven — premium and durable; the classic branded label.
• Printed — soft against the skin, good for a minimal look.
• Tagless (heat-transfer) — printed straight onto the garment, no itch.

Care & content labels (this part is the law)

Most markets legally require a care label. In the US, the FTC Care Labeling Rule and the Textile Fiber Products Identification Act require fibre content, care instructions, country of origin, and the manufacturer/importer identity (RN). In the EU and UK, fibre composition labelling is mandatory, and care symbols follow the internationally recognised GINETEX / ISO 3758 system. Get this right — it isn't optional, and retailers check.

• Fibre content (e.g. "100% organic cotton").
• Care symbols (wash, bleach, dry, iron — ISO 3758 / GINETEX).
• Country of origin (e.g. "Made in Bangladesh").
• Size, and your brand / RN where required.

Hang tags & packaging

• Hang tags — carry your brand story, price and barcode.
• Polybags — protect the garment; consider recycled or compostable versions.
• Boxes, mailers, tissue, stickers, thank-you cards — the unboxing moment that earns repeat customers.

Sustainable options

If your brand leans sustainable, your finishing should match the story: recycled or organic label materials, water-based inks, recycled or compostable polybags, and minimal packaging. It's a small cost that keeps your claims consistent — the opposite of wrapping an 'eco' tee in virgin plastic.

We produce custom neck labels, compliant care labels, hang tags and packaging as part of your order, with embroidery and print in-house. Tell us your branding and we'll spec it with you.