Clothing Pricing Calculator
Enter your cost and retail price to see your profit, margin and markup instantly — plus the apparel pricing benchmarks brands actually use.
At a 6.00 cost and a 24.00 retail price, you keep 18.00 per unit before your own overheads (marketing, shipping to customers, fees, returns) — a 75% margin.
- Wholesale price ≈ 12.00 (about 2× your cost)
- Retail price ≈ 24.00 (about 2× wholesale — "keystone")
A guide, not advice — set prices for your market, brand and true landed cost. Figures exclude your overheads.
How clothing pricing works
Pricing trips up almost every new brand — usually by underpricing and leaving no room to actually run the business. The fix is to start from your true landed cost (what the garment costs you delivered — manufacturing + freight + duty), then price for a margin that covers both your profit and the costs the factory price doesn't include: marketing, payment fees, shipping to your customer, and returns.
The benchmarks brands use
- Wholesale ≈ 2× cost — the price you'd sell to a stockist.
- Retail ≈ 2× wholesale (keystone) — roughly 4× your unit cost.
- Margin vs markup — a 2× markup is a 50% margin; a 4× markup is a 75% margin.
These are starting points, not rules — your market, brand positioning and volume all move the number. The calculator lets you test any cost and price to see the margin it leaves.
Want a real landed cost to plug in? Our guide to what it costs to manufacture clothing and the MOQ calculator help you size a run. When you're ready for a real quote, tell us what you're making.
Frequently asked questions
How do I price my clothing product?
Start from your true landed cost per unit (manufacturing + freight + duty), then set a retail price that covers that cost plus a healthy margin and your own overheads (marketing, fees, returns). A common apparel starting point is roughly 2× cost for wholesale and about 2× wholesale for retail (keystone) — then adjust to your market and brand.
What is a good profit margin for clothing?
It varies, but many apparel brands target a gross margin around 50–70% at retail (before overheads). The calculator shows your exact margin so you can see whether your price leaves enough room for marketing, shipping and returns.
What is the difference between margin and markup?
Markup is how many times you multiply your cost (retail ÷ cost). Margin is the profit as a percentage of the retail price (profit ÷ retail). A 2× markup is a 50% margin; a 4× markup is a 75% margin. The calculator shows both.
What is keystone pricing?
Keystone pricing means doubling the wholesale price to get retail. Combined with the common '2× cost for wholesale' rule, that puts retail at roughly 4× your unit cost — a widely used apparel starting point, not a fixed rule.